Hello.
We are a Business Identity Strategy and Development Company.
Our deep integration with your business, through a unique process of listening, understanding, researching, and relationship helps you understand yourselves better and crystallize your thinking and approach.
In short,
WE HELP
BUSINESSES
DISCOVER
THEMSELVES®
We believe that at the heart of every business is the heart and passion of people.
It is our unique approach that translates your passion and heart into business positioning, objective and communication.
FEATURED WORK
MORE WORK
METHODOLOGY
We EXAMINE to comprehensively understand your business, your marketing strategy, who you are and everything you do.
We ENGAGE to ensure that the messaging is exactly what you need to succeed in the marketplace.
We EMPOWER you to be the business brand you want to be, long after our engagement ends.
Our goal is to partner with you to be your outside perspective looking inwards. To ensure all creative is strategically led working to your business objective. To give you a distinct, strategic and creative solution to propel your business to the next level, be it a startup or legacy.
ADIPA CASE STUDY
Every person is inherently creative. Adipa facilitates this ability by letting people explore their creativity & individuality by creating products themselves, using a modular system of colors, symbols, typography and textures.
APPROACH
We designed the brand identity to reflected this modular system. We simplified the design elements to a single shape that was representative of the core of the Adipa products - the Adipa tile.
View the Case Study.
PEOPLE
JOSEPH JOSEPH
Outsider Inside
In over 24 years, Joseph has worked with Leo Burnett, Orchard Advertising, Ogilvy & Mather, Designsutra (Design Division of Contract Advertising), Pixion and Ray & Keshavan | The Brand Union. He has worked with clients such as IBM, Titan, Coca Cola, Wipro, Tvs, Hll, Cadbury, Orangina and Toyota.
He started INK INc. in 2006, to help clients build, establish and reposition their businesses and brands.
His deep integration with clients businesses ensures alignment. His relational approach ensures sensitivity and intuitive understanding. His long term commitment to their businesses guarantees effective results.
He is the family doctor for businesses, their outsider inside.
SERVICES
Strategy & Positioning.
Naming.
Logo & Brand Identity Design.
Content Creation.
Copywriting.
Packaging Design.
Print Design.
Marketing Communication.
Film Publicity.
Advertising.
Digital Strategy.
Web & Mobile Design.
User Experience / Interaction.
Web Development.
Interiors & Space Design Consulting.
STATS
Founded in 2006.
Headquartered in Bangalore, India.
Branded over 50 businesses to date.
Portfolio contains Print projects, Digital projects, Packaging projects, and Cross Media projects.
Our clients are from varied industries such as fashion houses, architects, hotels, textile manufacturers, food & beverage industries, health care, film & production companies, entertainment, music and retail.
RECOGNITION
2007
Kyoorious verdict finalist.
Best identity design for Orange Qpid, an Event Management company in the fashion industry.