PUDU

Industry
Online retail

Scope
Strategy / Brand Identity / Packaging / Collateral

Pudu is an online retail clothing store that sells quality men's casual and semi formal wear. The client was specific in their brief and wanted an identity that embodied both their technical expertise as well as their aesthetic design sense.

We used the symmetrically opposite 'p' and 'd' to symbolise the blend and balance between technique and aesthetic, between Product & Design. We created a symbol that blended together like the weave of fabric, the precise nature of Pudu's technical expertise and their fluid aesthetic appeal.